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Rebranding Of Dutch St. Maarten Boasts 7.9% Increase In First Quarter, 2.1% In Six Months Of 2010

U.S. Travelers Respond to Appealing Ads and Public Relations Efforts

Telephone: (516) 594-4100
Tricia Rapp /
Leigh-Mary Kearney /

PHILIPSBURG, St. Maarten (Aug. 3, 2010) - As a result of the rebranding efforts of the St. Maarten Tourist Bureau, the Dutch island has increase its tourist arrivals by 7.9% for the first quarter and 2.1% in the first 6 months of 2010 versus 2009. The branding campaign, launched last November, was created by the island's advertising agency, Tambourine and promoted by KTCpr, St. Maarten's public relations firm.

"Since the launch of the U.S. branding campaign in November 2009, KTCpr has promoted the island through a variety of consumer media outlets as well as working closely with Tambourine," explains Richard S. Kahn, president of KTCpr. "In addition to new branding, logos, television and print advertising, we have implemented both regional and nationwide promotions and facilitated group and individual press trips highlighting different aspects of the island, all resulting in positive feedback from travelers, industry professionals and the media."

The first quarter of 2010 also saw a boost in hotel occupancy by 5.7%. The average timeshare occupancy during the first three months was 83.3%. Cruise passenger arrivals for the first quarter totaled 542,012, a slight increase from 2009's 541,023.

Between January and March 2010, St. Maarten's total air arrivals reached 160,908, up from 149,065 in 2009. U.S. visitors accounted for 47.5% of the total air arrivals at 76,430.

St. Maarten

St. Maarten is the smallest island in the world to be shared by two nations, Kingdom of the Netherlands and France, creating a European-influenced vibe with a Caribbean flair. As "the culinary capital of the Caribbean," St. Maarten offers an eclectic array of cuisine fusion for food lovers with more than 365 restaurants, one for each day of the year to satisfy the tastes of every palate and pocketbook.

Located at the northern end of the Lesser Antilles, the island's 37 square miles has 37 breathtaking beaches and is home to many historical and family-oriented attractions. During the day, watersport enthusiasts can take full advantage of the island's scuba diving and snorkeling facilities. The capital of Philipsburg offers duty-free shopping with a bustling city atmosphere, while 14 casinos and numerous nightclubs provide endless entertainment.

Accommodations are varied and include elegant private villas, family oriented resorts, quaint cottages and luxury spa resorts. Air service is available to Princess Juliana International Airport from numerous U.S. and Canadian cities as well as from Europe, South America and the Caribbean.

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