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St. Maarten Strengthens U.S. Sales Presence

With Louis Peters Heading Up Its New York Office

Telephone: (516) 594-4100
Richard Kahn /
Theresa Oakes /
Kelly Graham /

PHILIPSBURG, St. Maarten - The St. Maarten Tourist Bureau continues to move full speed ahead with initiatives to capture the lucrative North American leisure travel market with the hiring of Louis Peters to take the helm of its New York City Office, located at 675 Third Avenue, Suite 1806, New York, NY 10017; Tel: (212) 953-2084, Fax: (212) 953-214. This endeavor follows the hiring of the public relations and marketing firm, KTCpr, last summer and its soon-to-be launched new branding campaign and website. The New York Office serves as an information portal for travel agents and consumers looking for information about St. Maarten, including brochure fulfillment and representation at trade shows nationwide.

“At a time when Caribbean destinations are marketing the value and importance of their respective Diaspora, I believe that representation of a native son of the island’s tourism product in the New York City Office will add greater credibility to the island’s efforts to revive and promote its exciting tourism based economy,” Peters notes.

“We are pleased to have Mr. Peters representing St. Maarten. His extensive knowledge of the destination coupled with his marketing experience and overall understanding of the industry at-large will provide a strong presence in our New York Office and a great asset to our tourism team,” said Regina Labega, Director of Tourism for the St. Maarten Tourist Bureau. Peters was born on St. Martin, raised in New York City and returned to work on St. Maarten in various capacities to advance the island’s tourism product as an officer of the Island Gem Enterprises Ltd. NV, the original developer of the Mullet Bay Resort.

Following his tenure with Island Gem Enterprises, Peters became a member of the Mixed Commission of the Netherlands Antilles to evaluate the socio-economic sustainability of the Netherlands Antilles in its process of constitutional change. While serving as the representative of the Dutch Windward Islands on the Mixed Commission, Peters conducted various research works to defend the need for these smaller islands to have their own statutory Chamber of Commerce and Industry. The Chamber of Commerce and Industry for the Dutch Windward Islands was established on March 12, 1979 and Peters served as its first Executive Secretary.

Since leaving the Dutch Windward Islands Chamber of Commerce and Industry, Peters established his own company, Destination Promotions NV, to promote St. Maarten as a preferred regional tourist destination and he represented private sectors of the Netherlands Antilles at the Caribbean Central American Action (C/CAA) during the 1980s when the Caribbean Basin Initiative was the region’s principal focus with the United States of America. Additionally, Peters worked with various private sector groups to improve their effective involvement in the island’s tourism industry.

No stranger to New York, Peters graduated from Queens College of the City University of New York where he received his BA in economics.

St. Maarten

St. Maarten is truly a unique island in several ways. It is the smallest island in the world to be shared by two nations, the Netherlands and France, creating a European-influenced vibe with a Caribbean flair. St. Maarten is also the culinary capital of the Caribbean with an eclectic array of elegantly-perfected culinary fusion to keep “food lovers” returning each year. And with more than 300 restaurants, the island has tastes to satisfy every palate and pocketbook.

Located at the northern end of the Lesser Antilles, the island’s 36 square miles has 37 breathtaking beaches and is home to many historical and family-oriented attractions including the vastly abundant treasure of rare animal and plant species at the St. Maarten Zoological and Botanical Garden.

The historically-pivotal Fort Amsterdam, the St. Maarten Museum, and the picturesque and symbolic Mount Concordia, where the Treaty of Concordia was signed to promote the island’s peaceful coexistence to forged the island’s uniqueness with two cultures on one island for more 350 years ago.

The Dutch capital of Philipsburg offers duty-free shopping with bustling city atmosphere in the heart of the Caribbean, while nightlife activities provide endless entertainment with 14 casinos, numerous nightclubs with various entertainment opportunities. During the day water sport enthusiasts can take full advantage of the island’s scuba diving and snorkeling facilities which are located throughout the island. The island boasts a wide array of marine biodiversity and unique underwater dive sites that include the H.M.S. Proselyte, a notable British frigate which sank in St. Maarten’s waters since 1801.

Accommodations are varied with many facilities designed to exceed their most discerning travelers’ expectations including elegant private villas, family oriented resorts, quaint cottages and luxury spa resorts. Air service is available to Princess Juliana International Airport from numerous of U.S. and Canadian cities as well as from Europe, South America and the Caribbean.