PHILIPSBURG, St. Maarten (July 6, 2009) – The St. Maarten Tourist Bureau, representing the Dutch side of the dual Dutch-French shared island nation, is expanding its marketing efforts to raise awareness of the destination across North America and has hired a well-renowned marketing and public relations agency to spearhead a new branding program and new marketing initiatives.
KTCpr, lead by veteran travel industry consultant, writer and publicist Richard S. Kahn, has been retained by the St. Maarten Tourist Bureau to oversee all marketing, public relations, sales, advertising and promotional efforts on behalf of Dutch St. Maarten.
In addition, KTCpr has enlisted the assistance and expert services of Tambourine (formerly Gideon-Cardozo), a well-known branding and advertising firm, which specializes in Caribbean hospitality and destination marketing.
“We are very excited about this new team of experts that have been engaged to work with St. Maarten to help raise awareness of our destination and ultimately spur travelers to book vacations on our island as well as meet for business in our country,” said the Honorable Frans Richardson, Commissioner of Tourism for St. Maarten.
“The team at KTCpr, and our extended group of marketing experts under the direction of Rafael Cardozo at Tambourine, are equally excited about the opportunity to work with this Caribbean destination, especially one that is so desirable for vacationers,” said Richard S. Kahn, KTCpr president.
Marketing efforts and new initiatives will include the creation and design of a new website, a branding exercise to focus on the attributes of the destination, an expanded public relations awareness campaign and a series of co-op advertising initiatives in conjunction with the private sector as well as with the French side of the destination.
KTCpr is a 19-year-old marketing consulting company formed by Richard S. Kahn, following his tenure as Editor-in-Chief and Associate Publisher of Travel Agent Magazine, a position he held for 15 years. Over the past 19 years, KTCpr has worked with the Caribbean Tourism Organization (CTO), representing the region, and continues to work with the Caribbean Hotel & Tourism Association (CHTA), representing the private sector throughout the region.
KTCpr represents a diverse group of clients including several boutique hotels in the Caribbean and Mexico, destinations, tour operators, travel agencies and cruise lines and specializes in providing publicity creation, support and implementation including development of special promotions and design of promotional products for both travel trade and consumer distribution. In addition, the team at KTCpr generates writing, editing, layout and production for newsletters, as well as editorial creation, promotion and production of advertorial sections for consumer newspapers and magazines. KTCpr provides strategic marketing and planning for public relations, promotions and advertising.
Tambourine (formerly Gideon-Cardozo Communications), based in South Florida, is a full-service marketing firm specializing in advanced creative development. “While we service a diverse group of clients, we are proud to have played a major role in the success of the tourism and hospitality industries since 1983, and count among our clients several prestigious five-star resorts and island tourism boards throughout the Caribbean,” said Rafael Cardozo, principal.
Cardozo added, “We have hands-on experience with the individual countries, cultures, and languages that comprise the region, as well as a keen understanding of the primary target market, the Caribbean traveler.
“For over 25 years we have partnered with Caribbean destinations and resorts to create distinctive brands that set our clients apart from their competition. We do this by understanding their points-of-difference that make them unique.”
St. Maarten is truly a unique island in several ways. It is the smallest island in the world to be shared by two nations, the Netherlands and France, creating a European-influenced vibe with a Caribbean flair. St. Maarten is also the culinary capital of the Caribbean with an eclectic array of elegantly-perfected culinary fusion that keeps “food lovers” returning each year. And with more than 300 restaurants, the island has something for everyone.
Located at the northern end of the Lesser Antilles, the island has 37 breathtaking beaches and is home to many historical and family-oriented attractions including the vastly abundant treasure of rare animal and plant species at the St. Maarten Zoological and Botanical Garden. The historically-pivotal Fort Amsterdam, the St. Maarten Museum and the picturesque and symbolic Mount Concordia, where a treaty and harmonious peace was forged between the island’s two cultures more then 350 years ago, provide other unique attractions.
The Dutch capital of Philipsburg offers duty-free shopping and a bustling city atmosphere in the heart of the Caribbean, while nightlife activities provide endless entertainment at the island’s 14 casinos and numerous nightclubs. For water enthusiasts scuba diving and snorkeling facilities are located throughout the island, which boasts a wide array of marine biodiversity and unique underwater dive sites such as the H.M.S. Proselyte, a notable British frigate which sank in St. Maarten’s waters in 1801.
Accommodations are varied with many designed to exceed the expectations of even the most discerning traveler and include elegant private villas, family oriented resorts, quaint cottages and luxury spa resorts. Air service is available to Princess Juliana International Airport in St. Maarten from a number of U.S. and Canadian cities as well as Europe, South America and the Caribbean.
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